Top-end shoe maker Loriblu has recently launched Selene, the first fashion shoe that lights up, a marriage between technological innovation and the world of fashion.

Selene is a dècolletès; a high-heeled, narrow tip fashion shoe, that glows thanks to optical fibers and LED lights embroidered on the shoe’s stitches ( DreamLux patented).

Selene is designed by fashion designer Graziano Cuccù (the founder of this family business) and its design ensures an elegant look even when the shoe isn’t lit up.

Graziano Cuccù, founder of Loriblu

Graziano Cuccù, founder of Loriblu

Each of these exclusive luminescent pairs of shoes is hand made by skilled shoemakers. Thanks to the new DreamLux technology, optical fibers are used to do the embroidery on the shoe whilst the wiring system along with the mini-batteries are hidden thanks to a special housing under the insole.

Optical fibers become fashion in Selene shoes

Optical fibers become fashion in Selene shoes

The shoe becomes luminescent thanks to a small on/off switch. The battery lasts 50 hours, once exhausted it will be replaced, free of charge, by Loriblu.
Selene was officially launched on 5 September during an exclusive event in Milan at the Hotel Sheraton Diana Majestic. Selene’s tag price is €3,200.

Graziano Cuccù started his business in 1970 using a second hand machine found underneath a stairwell. Since the early 90s Mr. Cuccù’s wife Annarita Pilotti has become an integral part of the business and she is now the President of the Assocalzaturifici Associazion. Today the new family generation (Sara, Claudia, Riccardo and Michela) are all involved in the business. Loriblu’s exports account for 80 per cent of their total sales.

roberto ceccarelli

roberto ceccarelli

Roberto is a business journalist with a focus on the food & wine sector. He worked freelance for many Italian newspapers and magazines such as Italia Oggi, Gdo Week, Il Resto del Carlino.
roberto ceccarelli

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