Julian Fashion, a leading national high-end fashion multi-brand retailer, has recently opened its third boutique in the centre of Milano Marittima (North East of Italy), under the new brand “Maison J”.
Julian Fashion is also developing the area of e-commerce through its own web-site (www.julian-fashion.com) and the marketplace (www.farfetch.com).
The company aims to broaden its target market by targeting the so called “brand ambassadors” (those loyal to specific brands), the “fashionisti” (those who like to have a high-impact fashion image) as well as young customers attracted to the latest trends. The new boutique will also help to strengthen the partnership with major global luxury brands.
The Julian Fashion multi-brand boutiques are expected to generate a turnover of around €30m in 2016. In 2015 the company posted a turnover of €25m and over the last three years the company has grown, at a constant annual rate, of about 37 per cent.
Julian fashion was founded in 1959 by Giuliano Zabberoni, who from the outset gave the company an innovative and forward-looking concept to the company’s product range. Today the company is managed by Sabina Zabberoni (CEO) in partnership with Anzia Alici. Part of the company business plan is to promote partnerships with young designers and emerging brands, as well as adding famous luxury brands to the collections namely, Prada, Miu Miu, Dolce & Gabbana, Lanvin, Givenchy, Stella McCartney and Bottega Veneta.
The new boutique, opened in April 2016, stands out for its elegant interior design that combines metal structures with fabric decoration. This new boutique represents a key investment in line with the Julian Fashion growth plan, a plan that focuses on trendsetting fashion product ranges including brands such as Gucci, Saint Laurent, Fendi, Balenciaga, Christian Louboutin, Valentino and many others.
“The new boutique will fully embrace the Julian Fashion philosophy, that is interpreting trends through a personal style, explains Sabina Zabberoni. This business operation is only a part of a broader strategic business framework that aims to put Julian Fashion on the map as one of the main multi-branded luxury fashion hubs on the North-East coast of Italy, an area that is already highly attractive for high-end fashion businesses due to the important tourism flow”.
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