In December 2014, Italian luxury fashion house Fendi and children’s fashion clothing brand Simonetta set up a joint venture. The aim of the agreement is to strengthen Fendi’s brand in the children’s fashion clothing segment and the joint venture will manage the production and distribution of the Fendi Kids collection.
Fendi Kids is already a leading brand in the luxury children’s wear market with boutiques in some of the most prestigious shopping locations in the world and Fendi is looking to strengthen its market position by partnering with Simonetta and with new openings in the near future.
The spring/summer 2015 collection will be the first line created by the partnership between the two fashion brands.
In November 2014, Simonetta opened its first Middle Eastern Flagship Store in Riyadh, at the prestigious luxury shopping centre Al Garawi Galleria in Saudi Arabia.
Playfully, joyful lights and colours alternate and blend inside the 90 sq m store, which features two large store windows to draw in the public, revealing every detail of the Simonetta collection.
In October 2014, Simonetta opened its new concept ‘Shop-in-Shop’ inside the prestigious Dubai Mall, Galeries Lafayette.
According to company’s statement, this is only part of a major and on-going retail expansion strategy that, in the near future, will include other prestigious openings not only in Saudi Arabia, but also in Hong Kong, Macao and China.
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