On February 18, Italia Independent, the group founded by Lapo Elkann and Andrea Tessitore (CEO), announced the creation of a new collection of eyewear, created in partnership with Adidas Originals. The new collection, “Originals”, will be launched on February 28 at the trade eyewear show Mido in Milan. Eyewear Originlas will be available in stores in mid- March worldwide, according to a company’s statement.

Italian Independent opened its first U.S. boutique in New York last week.

 

an adidas Originals product (credits: Italian Independent)

an adidas Originals product (credits: Italian Independent)

Adidas Originals and Italia Independent signed a partnership on April 3, 2014. The first collection, a flou-gradient Adidas Originals gear designed by Elkann, was launched worldwide last September

Italian Independent is traded on Milan stock exchange (FTSE AIM Italia)

massimo morici
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massimo morici

Massimo works as a financial journalist for the monthly newsmagazine ADVISOR, AdvisorOnline.it (asset management) and Panorama.it
massimo morici
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