From the island of Ponza in Italy to the island of Cuba. Casale del Giglio is an Italian wine producer planning to increase its wine export three times over within the next three years focusing in particular on the Caribbean market.
In 2014, Casale del Giglio reported €10m turnover, export accounted for 10% and it produced 1.2 million bottles in total.
The company intends to enter new international markets relying on a wine range especially selected to meet international customers’ tastes.
“Within the next three years, explains Antonio Santarelli, CEO of Casale del Giglio, we aim to increase our exports to 30% of total sales. At the moment our biggest market outside Italy is the USA, having said that, we are very interested in entering new key markets in Central and South America namely: Mexico, Brazil, Colombia, Panama, Puerto Rico and Ecuador.
So far this year we have already sealed a deal with Italian importer AM Group. This will allow us to start exporting our wines to Cuba. Initially, we will supply restaurants as well as hotels on the island”.
In 1914, before becoming wine makers, The Santarelli family started their business as wine merchants. The founder, Berardino Santarelli, opened his first “Wines & Oils” store in the centre of Rome, close to the Pantheon and over the years they opened eleven more stores in Rome.
In 1955, Dino Santarelli founded “Santarelli SpA”, a company that bottled a range of different wines from the Lazio region in central Italy. The company also started to export abroad, particularly to Canada.
In 1985, Santarelli Spa began making its own wines and in the nineties, Antonio Santarelli in partnership with winemaker Paolo Tiefenthaler, conducted tests on 60 grapes varieties in order to identify the ones that would best suite local geo-climatic conditions.
Today the company grows its vines in the Agro Pontino area, in the Lazio region in central Italy. In the past this was a marshy area and was only reclaimed in the first half of the 1900s. This is the reason why Casale del Giglio had to test a large number of grape varieties before identifying the varieties that would best root and thrive. A selection of these varieties was made and today a range of highly recognisable and internationally prized grape varieties are grown, namely: Syrah, Petit Verdot, Sauvignon, Chardonnay, Viognier and Petit Manseng.
To date the company has 160 hectares of vineyards. Among the most exclusive wines of Casale del Giglio is the “Faro della guardia”, a wine produced on the Pontine Islands from an ancient local grape called Biancolella. The company has managed to produce this wine thanks to a cultivation project on a small plain on the island of Ponza.
Casale Del Giglio to Export its Wines to the Caribbean speed read:
– The company is planning to increase its wine export three times over within the next three years focusing in particular on the Caribbean market
– Casale del Giglio reported €10m turnover, export accounted for 10% and it produced 1.2 million bottles in total
– Among the most exclusive wines of Casale del Giglio is the “Faro della guardia”, a wine produced on the Pontine Islands from an ancient local grape
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